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Case Study

AI Fashion Platform

Modelia · 2024 — 2025

SSR/CSR hybrid AI platform serving 100k+ users with real-time image generation workflows.

ReactTypeScriptNode.jsAI/MLSystem Design

Problem Statement

The platform needed to support compute-heavy AI image generation while maintaining a responsive UX at 100k+ user scale. High latency risk and unpredictable backend load required a robust frontend architecture.

Hybrid SSR/CSR with Async Job Queue

I worked on a hybrid ssr/csr with async job queue where:

  • SSR for initial shell + SEO-critical paths
  • CSR for interactive AI studio workflows
  • Node.js API layer for request orchestration
  • Async queue decoupling AI jobs from user requests
  • CDN-backed asset delivery for generated media
Frontend (React SSR/CSR)
API Layer (Node.js)
AI Processing Queue
Model Execution Layer
Storage / CDN

My Contributions

  • Architected hybrid SSR/CSR system optimized for AI workloads
  • Built Node.js backend APIs for AI workflow orchestration
  • Integrated generative pipeline with real-time UI feedback
  • Built 20+ reusable component library reducing delivery time by 25%
  • Collaborated with UX/product on Figma handoffs and design tokens

Engineering Trade-offs

  • Chose SSR for initial loads over full SPA simplicity
  • Accepted eventual consistency via async jobs to keep UI responsive
  • Balanced cache TTL to keep generated assets fresh without CDN storms

Impact

100k+
active monthly users
30%
response latency decrease
25%
faster feature delivery via component reuse
15%
reduction in UI defect escape rate